These days many entrepreneurs are hosting events as a way to boost their offerings and add value to their customers, increase their visibility and make their products and services more accessible to the public.
We sought the advice of Certified Events Manager Lisa Shandilya, General Manager of The Chancellor Hotel for some tips.
Shandilya suggests asking yourself (or the customer) these 4 questions:
1. What is the type of event that you wish to have?
2. What do you want to achieve from the event?
3. What are your expectations from the venue?
4. What is your budget?
Shandilya says that Events 101 has the ‘4 W’s and a How’ to achieve the basic event plan, however this process requires clear communication between the manager of the venue and the customer’s coordinator/manager or with the customer himself/herself.
Having been trained in Events from the George Washington Institute of Business as well as certified in Atlanta in several specialized areas, Shandilya says that she has realized that the most critical area in event management is communication.
“Once I have a brief with a client I would automatically know the style of the space to keep the focus which is what I want for the customer because inevitability it enhances my business.”
She says her secret to having a successful event is having a simple yet classy style, which is focused on the customer’s expectations and that of the audience. “They both must mesh cohesively together, so that everyone leaves satisfied.”
The Event Manager says that this does not mean spending a tonne load of money to show extravagance unless that is requirement.
Above all Shandilya says that one must remember that a killer event is evident by how satisfied people are at the start, during and end of the event.
Photo caption – A successful Book Talk & Jazz Event held in April at The Chancellor Hotel
Photo credit – lime.tt
Contact Lisa Shandilya B.S.c, MBA via
The Chancellor Hotel
5 St Ann’s Avenue, St. Ann’s Port-of-Spain,
Hope you find this blog post useful. As usual, please shoot us a comment and share if you do!
Until next time…
Keep Trucking, T&T’s Entrepreneurs Team