How to become a Subject Matter Expert (SME)


One more day for the weekend, so let’s make it count. It doesn’t take rocket science to become recognized as an authority in your field. It’s much more than respect, but yes Aretha was right. We all need to feel accepted and respected by our peers for our achievements and what we do for a living is a major component of this.

Here’s some ways you can make waves in your industry:

Increase Your Visibility
If you like to write, you can consider starting a blog (much like this one!) and then graduate to writing posts on LinkedIn and for newspapers or magazines. Don’t limit yourself just to Trinidad and Tobago, spread your wings as time goes along.

If you don’t fancy putting words together, you can try being featured on someone else’s blog or in the press. You can also get on TV and radio and market yourself for the world to see for themselves.

The best part about all of this is, that it’s free, Free, FREEE! Just ensure that your story is newsworthy and it can add value to people’s lives.

This can open many, many windows of opportunities if used in the right way.

Volunteer Your Time
You can join active and vibrant associations or organizations in your field such as the Association of Professional Engineers of T&T, The Association of Female Executives of T&T, Rotary Club, Chamber of Commerce or even your credit union.

Talk to your peers and do your research, see how visible these associations are and find out what they are doing in their communities to help others. Then once you’re a member, try to get onto one of their committees or board of directors.

Get Active on Social Media
Let’s face it, the more we deny it, social media is the way to be seen these days. Anybody and everybody is on Facebook, Twitter, Instagram, WordPress and Pinterest. Use it in moderation and use it wisely! But don’t let it take over your life and wreak havoc.

One way to do that is to join worthwhile, productive and visible groups in your field including coaching groups (eg. Dynamic Business Strategist), Writer’s Groups (e.g Writer’s Union of T&T, Caribbean Bloggers Massive, Female Freelance Writers) and more.

Make meaningful contributions to the conversation threads, ask and answer questions. There would also be an opportunity to post links to your website, events, articles, products or social media pages. But don’t be selfish and just post your stuff, also check out the other members’ pages and repeat steps 1-3 on a regular basis!

Until next time.

As usual, shoot us a comment below and let us know if you found this blog post useful!

Keep trucking,
T&T’s Entrepreneurs Team.


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